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Creating Jewellery Trends

Embodying elegance in an effortless combination of classical and contemporary influences, Entice, a flagship brand of KGK, creates jewellery for an avid jewellery aficionado. Entice collections present a dazzling array of exquisite jewellery certain to enrich and delight those who appreciate enduring beauty. Each piece celebrates a unique union of precious stones and design talent brought together with exceptional craftsmanship and passion.

Entice is the flagship fine jewellery brand by KGK, a renowned global conglomerate. Together with an expertise exceeding a century and finest craftsmanship, Entice was an entirely in-house origination under the guidance of Creative Director,Manju Kothari and was launched in Hong Kong in 2004.

Following a huge success,the first boutique of ‘Entice’ launched in Jaipur in 2009. Entice today has prospered to 5 standalone boutiques in Hong Kong and India (Jaipur, New Delhi, Mumbai & Bengaluru).  More…

Elements of Entice

A magnificent design, finest gemstones and flawless manufacturing are the essentials of fine jewellery. Entice Jewellery is a perfect blend of all the essentials with designs influenced by a rich cultural heritage, sparkled by handpicked gemstones and created by meticulous craftsmanship with cutting-edge technology.



The soul of jewellery demands sensitivity and passion to create exceptional pieces. We at Entice create objects of desire for the modern woman of today.


Gem Selection

A jewel’s shine depends on its gemstones. Our selection of Diamonds, Emeralds & Rubies.



Skilled craftsmen direct the journey from design to a finished piece of jewellery, translating a designer's dream into a reality along with talented artisans manufacturing the piece with each stage being carefully accomplished.



Quality is a degree of excellence of a jewellery piece. Entice proudly states that their desire to deliver the best is fulfilled by multiple quality checks at every stage of manufacturing, leading to a perfection that is undisputable.


Inspired to Shine

The KGK group, established in 1905 by the Kothari family of Jaipur (India), is a global corporation with fully integrated operations in the Gems & Jewellery industry, pegging its presence from mines to brands across 17 countries. A pioneer in the world of precious stones, KGK Group has been sourcing, manufacturing and distributing coloured stones, diamonds and jewellery for decades. The status of De Beers Sightholder,AlrosaAllaince and Rio Tinto Select Diamontaire speaks volumes about the credibility and efficiency of its diamond operations ensuring nothing but the finest diamonds and at the most reasonable prices.



To ensure high quality and value, the KGK Group invests in primary gemstone mining in South America (Brazil) and Africa (Mozambique). KGK is committed to ethical sourcing and benefiting local communities. Its gemologists and engineers extract a range of highly desirable exotic coloured gemstones including Paraibas, Emeralds and Rubelites.



The KGK Group’s enduring legacy of trust was first built on precious coloured gemstones over a hundred years ago. Our manufacturing units in India, Thailand and China produce an exceptional range stones in every imaginable colour, shape and size.



Discerning diamond buyers worldwide seeking natural and ethical diamonds trust KGK and benefit from its advantages of an integrated supply pipeline, its expertise and exceptional quality and choice. With diamond processing units in India, South Africa, Russia and Botswana, the KGK Group is among the handful of global companies who are a De Beers Sightholder, Alrosa Alliance member and a Rio Tinto Select Diamantaire.



Over a hundred talented designers in KGK studios create pieces that will appeal to the intended target audience. Along with a huge range of off-shelf collection, KGK also designs and manufactures according to your requirements.KGK serves every segment of the jewellery market with collections featuring diamonds and gemstones in platinum, gold and silver settings from its manufacturing units in Hong Kong, China, India and Thailand.



Entice is the retail venture of KGK bringing it closest to the end consumer. Jewellery high on style and at par with international trends and manufacturing standards, studded with the finest raw materials is presented at Entice boutiques.

KGK’s exceptional strength of being present from mines to brands astoundingly results in unmatchable benefits to the end consumer at Entice.

We Believe In Changing Lives

The KGK Group strongly emphasizes trust, integrity and ethics in all its affairs. On its business side it is De Beers BPP compliant and RJC certified. Committed to giving back to the people and communities that make its endeavors possible, the group supports various philanthropic initiatives.

Media & Events

Know Us Better

Entice teams in India and Hong Kong keep busy throughout the year with new collection launches, exhibitions and participation in various shows. Entice products also regularly feature in the best magazines internationally.

For all media queries:


At Entice, we believe every person can and should make a difference. We are always on a lookout for skilled, enthusiastic individuals who will bring the best talent on board, and know how to strive for excellence individually and collectively. The environment at Entice offers each member the freedom to express, innovate and create breakthrough solutions. Hence, be a part of Team Entice where learning and growing continuously along with enhancing your knowhow and leadership potential is a trend.

You can submit an application or contact us at:


Keep In Touch

HongKong Office

18/F, Peninsula Square,
No. 18 Sung On Street,
Hunghom, Kowloon, Hong Kong.

Tel: (852)27332222

Mumbai Office

"KGK Tower" Near Ekta Bhoomi Garden,
Dutta Pada Road, Borivali (E),
Mumbai- 400066, India.

Tel: +91-22-28706464

Fax: +91-22-28701507