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Entice in the National Capital

The country′s fashion capital, also it′s national capital, is perhaps the most mature market any jewellery brand can operate in. Entice has been present in one of the hottest shopping destinations of Delhi since 2012. Read more to find out about the store.

Indian capital is known for its sense of fashion and all things cultural. There is no other place in India that is as spoilt for choice as Delhi is. Other than being the fashion and cultural capital, Delhi recently overtook Mumbai to become the wealthiest city as well.

The well-heeled of Delhi are perhaps the most discerning clients anywhere in the country. They have international and domestic brands wooing them from all corners. This amalgamation makes Delhi a lucrative, but a tough market for all luxury products.

To crack it in such a market is the acid-test for any luxury brand and thus Entice jewellery launched its first standalone boutique in the national capital way back in 2012 at M-Block market, Greater Kailash Part 1.

The GK M Block market is one place where all the elite in Delhi shop for special occasions, especially weddings. Entice provides the Delhi buyer the right ambience and the right product for all her jewellery needs.

The setting of the store is chic and luxurious. The store design reflects the design ethos of the brand and makes the client feel like a royal in contemporary settings. Once the eyes take in the classic-meets-contemporary look, the beautifully designed jewellery displayed in onyx framed shelves with appropriate lighting mesmerises the customer.

It is hard to take off your eyes from the appropriately positioned display shelves displaying the best-in class luxury jewellery in the city. Entice jewellery takes the rich Indian jewellery heritage forward with a contemporary twist.

Even the most demanding customer has gone home satisfied from the Entice boutique in Delhi. KGK Group′s international experience, integrated supply chain and rich experience in the industry flow into the Entice brand and make the jewellery stand out from that available at other stores in the city.

Having captivated the mind of the Delhi customer is one of the biggest testimonials for the popularity and success of Entice. It is a brand for the most suave and sophisticated buyer who needs something more than just a piece of jewellery.

As is the norm at every Entice store, the staff is well-trained and they are capable of assisting a customer through their shopping experience. The staff is also trained to give useful suggestions and help with customisations needed by a client. Ask any member of the staff and they will be able to detail the painstaking hand craftsmanship that goes into making each Entice piece.

To further add to the delight of the customer and provide the highest quality Entice uses hi-tech methods at manufacturing units in Hong Kong, China and India to process its jewels. The best in the world trust KGK′s quality and the same is provided to its retail clients.