Unveiling the Adorable

Timeless Creation

Entice, housing an exquisite range of timeless creations synonymous with elegance, style and aestheticism has grown exponentially since its inception in 2004. Being a flagship crown of more than a century old KGK group, the brand has become eminent by harmonizing elegance of the rich Indian heritage with modern exclusivity.

Design & Craftmanship

Entice's high jewellery are truly extraordinarily, an heirloom that can be passed down from generation to generation. This delicate arrangement of flawless white diamonds enveloped in white gold.

PROGRESSION

Entice celebrates craftsmanship that lasts from one generation to another and recognizes designers who create each unique piece in the form of art. Today, the brand prides itself in creating irresistible diamond jewellery with unrivalled flexibility that exudes finesse and fine craftsmanship. Keeping alive the shining spirit of the brand, the creation of a fine jewellery brand was an organic progression for the group, which is known to strive for excellence. Each Entice boutique is created with inimitable precision to highlight the understated opulence, appealing to all senses in retail spaces.

PROGRESSION

What makes us Different

The Importance of Ethical Sourcing

With a firm commitment to ethical sourcing and benefiting local communities, we believe that the well-being of people and the success of our business are fully integrated.

From sourcing of each rough stone, to cutting, polishing and the final setting, we are involved in every stage of the jewellery making process.

The Importance of
Ethical Sourcing

At Entice, we recognize the importance of being a responsible corporate citizen. We set standards for excellence through our fully integrated business by our parent company and listed DTC Sightholder, KGK Group. With a unique chain of custody, we have direct oversight from sourcing to manufacturing. With a firm commitment to ethical sourcing and benefiting local communities, we believe that the well-being of people and the success of our business are fully integrated.

From sourcing of each rough stone, to cutting, polishing and the final setting, we are involved in every stage of the jewellery making process.

Celebrity Association

The very talented Gauri Khan has specially associated with Entice. She has been the culmination of a long-standing passion for Interior design.

She possesses a natural ability, combined with professional ethos to elevate into an imaginative, thoughtful and compelling environment. Her design sensibility and aesthetic would certainly enrich the Brand Entice where style and luxury come together.

Entice is the finest reflection of unmatched jewellery and workmanship that believe to empower its patrons with a memorable and elating experience of becoming a cynosure of every onlooker. GK X Entice will strike the perfect balance between design originality, intricate detailing and one-of-a-kind materpieces.