The beginning of the luxury jewellery brand, Entice, was written in gold by Mr. Sanjay Kothari, Vice Chairman of KGK Group, one of the world’s biggest diamond and gemstone conglomerates.
Since its inception, the group has been consistent in its attentive expansion benefitting the industry as a whole. As a result of which it has achieved the vertically integrated standing of mines-to-brands in the gems & jewellery industry covering the entire spectrum of mining, sourcing, manufacturing, and distributing coloured stones, diamonds and jewellery. Headquartered in Hong Kong, KGK Group has a presence in almost every center of commerce across the world. With over 12,000 dedicated, talented, and hard-working personnel, the group is spread over 16 countries covering 5 continents.
The rich tradition and inspiring legacy of KGK were passed down to Entice, granting it the ability to lead with distinction. Embracing nature’s miracle, Entice brings handcrafted pieces of innovation and wonder. Driven by business ethics as the core foundation, Entice is the quintessence of sublime beauty, rarity, elegance, and finesse.
The year 2004 saw the foundation of Entice being laid in the form of a flagship store in Hong Kong. Created under the guidance of KGK Group’s Creative Director Manju Kothari, Entice was envisioned to be a brand that upholds the group’s legacy of fine craftsmanship and innovation. Today, Entice marks its presence in selective stores in Hong Kong, India & UAE.