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The creation of a fine jewellery brand was an organic progression for the group, which is known to strive for excellence. Each Entice boutique is created with inimitable precision to highlight the understated opulence, appealing to all senses in retail spaces.
Currently, Entice has 4 standalone boutiques in Hong Kong and India. Led by the young and dynamic Mr. Prashant Surana, a heritage enthusiasts and jewellery connoisseur, Entice is the finest reflection of unmatched jewellery and workmanship that believe to empower its patrons with a memorable and elating experience of becoming a cynosure of every onlooker.